THE WASHINGTON POST

Style Section Relaunch

⬆️ Pageviews up 13%

🆕 120K newsletter subscribers

⬆️ Newsletter open rate 43% above average

Served as the unofficial "Vibes Assessor-In-Chief" – setting audience-centered strategy to guide Style editorial leadership to engage younger readers and breathe new life into a 50-year-old legacy Washington Post section.

THE WASHINGTON POST

Digital Communities x News Spaces

🆕 Product principles as a direct translation of research insights

⬆️ Cross-collaborative initiatives

🧑‍🧒‍🧒 Atypical use of focus group as research method

Created innovative product principles for The Washington Post's community-centered features. I led a task force that considered metrics, analyzed the market, and conducted focus groups with 70+ online community members.

THE WASHINGTON POST

Audience Innovation Lab

⬆️ Nearly 50% of participants said they better understood data to inform editorial strategy by the end of the Lab

⬆️ Increase in The Post’s understanding & prioritizing younger audiences

Taught UX to some of the world’s most innovative journalists – coaching them through a crash course of user research, synthesis, and subsequent iteration as part of an effort to to increase engagement via new content approaches at The Washington Post.

NPR

“Wait, Wait … Don’t Tell Me!” Alexa Quiz

⬆️ Alexa audience up 25% quarter-over-quarter

🆒 Webby award winner & one of Amazon’s top skills

Led research, prototyping and early product strategy for a novel idea on an emerging platform – all while collaborating with public radio’s funniest writers.