Hey – I’m KB.
I help organizations replace guesswork with defensible decisions.
I build the intelligence systems that turn audience behavior into brand, content, product, growth and revenue strategy – and I make sure that intelligence actually changes how organizations operate.
Today, I lead Audience Insights & Research at Axios – building a dynamic insights engine that powers editorial, growth, product, marketing and revenue.
Currently: Director, Audience Insights & Research at Axios, where I founded the org's first audience intelligence practice. Previously at The Washington Post (built its first audience research and strategy focus) and NPR (research and product strategy for mobile and emerging platforms across 2.5M users).
I’m also a speaker, mentor and unapologetic hype-person for women in media and tech.
⚡️ I’m known for:
Audience clarity – Segmentation, market mapping, competitive analysis – the systems that help organizations finally agree on who they serve and why it matters.
0-to-1 function building – I've built audience intelligence practices from scratch twice at two of the most influential news organizations in the country. I know how to start with nothing and end with something the whole org relies on.
Cross-org influence – I'm the person teams call when they need a shared answer – across editorial, product, revenue, marketing and growth.
Brand strategy – From logo recognition studies to full org rebrands to positioning research – I've done the brand intelligence work that makes identity decisions defensible.
AI-powered workflows – I build the systems & automations that make audience data & insights more accessible.
Defensible decisions – Everything I build is designed to change what gets built, sold and prioritized.
⭐️ A few wins I’m proud of:
Tapped to lead Axios' org-wide Audience Intelligence Platform strategy – a phased enrichment blueprint spanning 10.5M subscribers, four business units and $200K+ investment case
Built Axios' first segmentation system and market typing model across 34 cities, directly informing revenue strategy that surpassed its 2025 goal
Architected AI-powered intelligence system for Axios C-Suite newsletter – 4,200+ verified C-suite subscribers, 62.9% open rate within weeks of launch
Led brand perception and value proposition research at The Washington Post, including logo recognition studies informing The Post's positioning strategy
Drove Washington Post Style relaunch reaching 7M readers in one week; Newsprint product won Webby Award with 5x CTR lift
Led rebrand at LAist – typography, color system, brand guide and visual identity across all platforms
Art directed and audience-strategized "Officer Involved" – Edward R. Murrow Award-winning investigative series
