Hey – I’m KB.
I help world-class news organizations create pathways to a sustainable, inclusive, joyful future of news, entertainment and information.
I’m best at:
Creating audience-centric strategies that prioritize user needs and perspectives.
Increasing revenue, improving experiences and cementing industry leadership with innovative approaches across products, content, and branding.
Conducting deep user experience research and audience exploration to understand user interactions and expectations.
Utilizing design thinking and co-creation for effective problem-solving in collaborative environments.
Analyzing markets and trends for competitive analysis and strategic positioning of offerings.
Enhancing team creativity and collaboration through interactive methods & generative workshops.
I’m Director of Audience Insights & Research at Axios – understanding what drives audiences, identifying emerging trends, and using data-driven insights to deepen Axios’ connection with readers.
Previously, I led research & strategy at The Washington Post, building a dynamic, audience-centered practice that integrated user research and experimentation into organizational culture and promoted an audience-centric ethos. At NPR, I drove UX strategy and design for mobile apps and emerging tech, leveraging my design thinking expertise to enhance product innovation and user experience across the public media network. My earlier role at LAist focused on fostering innovation and inclusivity in public media.
I am also a public speaker and mentor, dedicated to empowering women in media and tech and advancing sustainable, inclusive practices in the industry.
