https://kbruleaux.com/home daily 1.0 2025-12-11 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/7022fa70-b1fb-483c-b84e-80294b8b1c2d/04BEC787-AAEB-4831-992F-8206F2168A23.JPG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/928557cb-a769-4de2-9c78-f147652de93d/DALL%C2%B7E+Icon+2024-04-18.jpg Home - See around corners I connect dots early and help teams spot what’s coming next. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/85b86d28-6a1f-4941-8599-f3870d5658ed/Group+4.jpg Home - Iterate with intention Quick tests. Tight feedback loops. No preciousness. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/7baa7068-b500-48b2-8c2b-4f784f1fe1b2/Group+6.jpg Home - Design for everyone Inclusive, accessible strategy is non-negotiable. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/f54c7cf0-2166-4d7c-9c46-16fe387e09af/Group+1.jpg Home - Bring people in Co-creation makes our work better. And more fun. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/ae4c5bff-fb40-4c47-9d1c-1fe329562542/Group+2.jpg Home - Elevate what matters Prioritization is a leadership skill. Clarity is a gift. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/cebf68e4-e51b-4f5d-a22a-525e4a95c733/DALL%C2%B7E+Icon+2024-04-18+%282%29.jpg Home - Communicate the hell out of it If the message isn’t clear, the message won’t matter. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713550800354-SVBH90OENS1JQSMN46MP/image-asset.jpg Home https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713493951705-W76U65SISHF733E10M93/Rectangle%2B1.jpg Home https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713551083714-6HYBVSSWW5WNZV2VTQKJ/image-asset.jpg Home https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/c3ecf84c-8155-473a-aa7f-bce53d6c15cf/image-asset.jpg Home https://kbruleaux.com/wait-wait-dont-tell-me-alexa-quiz daily 0.75 2024-04-27 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713492602178-V1K9LX5CNR5ANP1SEWHH/WaitWaitAt20_Getty_Ringer.0.jpg "Wait, Wait ... Don't Tell Me!" Alexa Quiz - “Wait Wait … Don’t Tell Me!” Alexa Quiz Inventing an audio prototyping solution at the dawn of smart speakers (and laughing all the way) https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/19283807-10d4-477a-85a5-438b7b3e54d3/light.png "Wait, Wait ... Don't Tell Me!" Alexa Quiz - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1c320b33-27a5-4363-b84f-9b5d388dc312/wwdtm-2.jpg "Wait, Wait ... Don't Tell Me!" Alexa Quiz - Make it stand out Wizard of Oz-style setup to test the quiz with DC-area fans of the show https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713493085957-YYQ30WG5FCTTNDLXJJ4O/image-asset.jpeg "Wait, Wait ... Don't Tell Me!" Alexa Quiz https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713496697133-IW14Y7ABM3ODONDF6YNM/image-asset.jpg "Wait, Wait ... Don't Tell Me!" Alexa Quiz https://kbruleaux.com/style-section daily 0.75 2024-04-26 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/27a11747-699f-476d-a1db-1ba8c66e28b2/2169_The_Washington_Post_Complete_LR-2.jpg Style Section - Style Section Relaunch Innovative collaboration and integration of audience insights into The Washington Post’s signature Style section https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/7a8e2c9a-1f7f-49fe-b8a9-8524f9016032/Screenshot+2024-04-19+at+1.20.53%E2%80%AFPM.png Style Section - Make it stand out Some moodboards built during co-creation with real readers https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/239ba0e8-8c13-4bd7-9901-77e8b460bc22/Screenshot+2024-04-19+at+1.25.04%E2%80%AFPM.png Style Section - Make it stand out Combining quantitative & qualitative research (about Style and more broadly) to lay groundwork for new content & product strategy. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713423989366-Q59JBLUMP8PRMCHEK9X5/Rectangle+1.jpg Style Section https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713496697133-IW14Y7ABM3ODONDF6YNM/image-asset.jpg Style Section https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713499424338-ANQZ0F747DX4WRHAQVFJ/image-asset.jpeg Style Section https://kbruleaux.com/digital-communities-x-news-spaces daily 0.75 2024-04-27 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/b5fc8e55-bb22-408a-8924-83d0c24f25e4/Screenshot+2024-04-26+at+12.13.34%E2%80%AFAM.jpg Digital Communities x News Spaces - Digital Communities x News Platforms Using data to define the future of safe, inclusive and satisfying community-centered features at The Washington Post https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/c1253dca-6832-4036-af49-0f305cb545e6/clip.gif Digital Communities x News Spaces - Make it stand out KB facilitating a focus group https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/f9af88b2-b341-4e56-8a5e-fc3f1ec841bc/Screenshot+2024-04-26+at+4.37.12%E2%80%AFPM.png Digital Communities x News Spaces - Make it stand out Planning from objectives through outcomes for the first few phases of the multi-phase effort https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1714105061724-TM3GXGLMPK5TLKW53YJB/image-asset.jpeg Digital Communities x News Spaces https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713493951705-W76U65SISHF733E10M93/Rectangle%2B1.jpg Digital Communities x News Spaces https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1714163585821-4KKFXXX1EEKCXTF1UIIX/image-asset.jpeg Digital Communities x News Spaces https://kbruleaux.com/audience-innovation-lab daily 0.75 2024-04-27 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/5df264ff-d9a5-4a73-b872-1329cbb10c85/Screenshot+2024-04-26+at+11.11.31%E2%80%AFPM.png Audience Innovation Lab - Audience Innovation Labs Driving newsroom transformation through key UX interview learnings https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1714187599715-U95X32QSUY23RTGT0G98/image-asset.jpg Audience Innovation Lab https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713411746990-3M8SDK38U6UJEP64WA8A/Rectangle+1.jpg Audience Innovation Lab https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1714189717794-ONTJBDDHD0PZLSPL7NH2/image-asset.jpeg Audience Innovation Lab https://kbruleaux.com/case-studies daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713492644704-Z3NZB119ZD7E22EQW8NR/WaitWaitAt20_Getty_Ringer.0.jpg CASE STUDIES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/27a11747-699f-476d-a1db-1ba8c66e28b2/2169_The_Washington_Post_Complete_LR-2.jpg CASE STUDIES - Washington Post Style Section Relaunch SFLKSF https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/dfa8135a-4d2f-4155-b1af-118185f07a3a/Screenshot+2025-12-10+at+3.08.45%E2%80%AFPM.png CASE STUDIES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1fdb16f9-7315-4495-98bc-489b700468f6/Screenshot+2025-12-10+at+3.10.00%E2%80%AFPM.png CASE STUDIES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/d419b97f-abdf-4752-9b42-f216ea676ad0/Screenshot+2025-12-10+at+3.11.15%E2%80%AFPM.png CASE STUDIES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/c1253dca-6832-4036-af49-0f305cb545e6/clip.gif CASE STUDIES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/5df264ff-d9a5-4a73-b872-1329cbb10c85/Screenshot+2024-04-26+at+11.11.31%E2%80%AFPM.png CASE STUDIES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://kbruleaux.com/case-studies/axios-segmentation daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/4aaea2d1-2dd6-4ac0-af9c-5fe450d362f1/Screenshot+2025-12-10+at+3.08.45%E2%80%AFPM.png Segmentation & Core Audience Strategy - Segmentation & Core Audience Strategy A unified audience architecture shaping editorial, product, marketing and revenue strategy at Axios https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/f14063e6-44c6-4e9a-b574-490c7bc0cb82/unsplash-image-KhPkJtxuYg0.jpg Segmentation & Core Audience Strategy https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713423989366-Q59JBLUMP8PRMCHEK9X5/Rectangle+1.jpg Segmentation & Core Audience Strategy https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713496697133-IW14Y7ABM3ODONDF6YNM/image-asset.jpg Segmentation & Core Audience Strategy https://kbruleaux.com/new-index-2 daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1fdb16f9-7315-4495-98bc-489b700468f6/Screenshot+2025-12-10+at+3.10.00%E2%80%AFPM.png Axios Local Insights Engine - Axios Local Insights Engine A scalable, always-on audience intelligence system powering editorial, growth and revenue strategy across Axios’ 34+ local markets https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/4879a16f-965e-4e41-8a19-7dc2cd4a3aba/unsplash-image-rxKHlZ371r0.jpg Axios Local Insights Engine https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713423989366-Q59JBLUMP8PRMCHEK9X5/Rectangle+1.jpg Axios Local Insights Engine https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713496697133-IW14Y7ABM3ODONDF6YNM/image-asset.jpg Axios Local Insights Engine https://kbruleaux.com/new-index-3 daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/d419b97f-abdf-4752-9b42-f216ea676ad0/Screenshot+2025-12-10+at+3.11.15%E2%80%AFPM.png Local Market Typing Framework - Local Market Typing Framework A strategic model revealing where Axios can win — and how to innovate, differentiate and grow across 34+ markets https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1765403845394-4P8VIZI7UAH7AB99FVDG/unsplash-image-NLfvLYxR-lA.jpg Local Market Typing Framework https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713423989366-Q59JBLUMP8PRMCHEK9X5/Rectangle+1.jpg Local Market Typing Framework https://images.squarespace-cdn.com/content/v1/5100b37ce4b045f382c176a3/1713496697133-IW14Y7ABM3ODONDF6YNM/image-asset.jpg Local Market Typing Framework https://kbruleaux.com/quote2-2 daily 0.75 2025-12-11